As a retail brand, assess the Fresh & Easy retail strategy with respect to segmentation, targeting, differentiation,
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One beautiful autumn morning in Ontario, California, a long line of people waited anxiously with shopping carts. The occasion? The grand opening of a Fresh & Easy Neighborhood Market. This was big news for a community starving for decent retail outlets. “The residents have been screaming for this,” said Mayor Paul Leon. “For years residents have been asking for more choices in the south Ontario area,” a growing suburb populated formerly by more cows than people.
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Segmentation x Tesco seems to have segmented the entire US population by various factors including h...View the full answer
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