As Beacon Company controller, you are responsible for informing the board of directors about its financial activities. At the board meeting, you present the following information.

After the meeting, the company's CEO holds a press conference with analysts in which she mentions the following ratios.

Required
1. Why do you think the CEO decided to report 4 ratios instead of the 11 prepared?
2. Comment on the possible consequences of the CEO's reporting of the ratios selected.

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2017 2016 2015 Sales trend percent Selling expenses to sales.. Sales to plant assets ratio Current ratio Acid-test ratio Inventory turnover Accounts receivable turnover Total asset turnover Return on total assets Return on stockholders' equity Profit margin ratio. 147.0% 135.0% 100.0% 10.1% 14.0% 15.6% 3.3 to 1 2.4 to 1 1.5 to 1 3.8 to 1 2.9 to 1 1.1 to 1 7.8 times 7.0 times 2.9 times 10.4% 10.7% 3.6% 3.6 to 1 2.7 to 1 .4 to 9.0 times 7.7 times 2.9 times 10.2 times 8.5 times 3.3 times 13.2% 11.0% 11.5% 14.1% 3.8% 4.0% 2017 147.0% 10.1% 3.8 to 1 2.9 to 1 2016 2015 Sales trend percent Selling expenses to sales. Sales to plant assets ratio Current ratio 135.0% 14.0% 3.6 to 1 2.7 to 1 100.0% 15.6% 3.3 to 1 2.4 to 1