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Assume you are a brand manager launching a new snack food or confectionary product. What balance would you recommend among consumer promotion, trade promotion, and media advertising? What specific sales promotion activities would you recommend? Justify your choices.

Assume you are a brand manager launching a new snack food or confectionary product. What balance would you recommend among consumer promotion, trade promotion, and media advertising? What specific sales promotion activities would you recommend? Justify your choices.

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Related Book For  answer-question
Integrated Marketing Communications Strategic Planning Perspectives

Integrated Marketing Communications Strategic Planning Perspectives

ISBN: 978-0133157871

4th edition

Authors: Keith J. Tuckwell

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Posted Date: September 03, 2015 05:19:44
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