Assume you are a consultant to Freds Sticks, a golf club manufacturer that sells its clubs directly

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Assume you are a consultant to Fred’s Sticks, a golf club manufacturer that sells its clubs directly to customers on the Web. Review Figure 4-3, which describes how advertisers select television programs that would be good hosts for various types of advertising. Applying the logic presented in Figure 4-3, create a list of four Web sites (other than Web sites with information about golf or golf equipment) in which Fred’s Sticks should consider placing online advertising to support its Web sales effort. For each Web site, write one paragraph in which you explain why that Web site would be a good advertising outlet to reach potential customers of an online golf club store.
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