Billboard ad campaigns often make headline news as advertisers from fashion designers to political groups use this roadside support media to communicate splashy or controversial messages. Search recent news headlines about billboards and write a report on a hot billboard campaign that's making waves. Who is responsible for the ads? Does the billboard make its appeal primarily through visuals or through text? Are the billboard ads placed in locations that make strategic sense? Write an evaluation of the billboard campaign and provide detailed answers to these questions, drawing upon information discussed in the chapter.