Briefly describe how the unique service characteristics of intangibility, inseparability, heterogeneity, and perishability apply to your educational

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Briefly describe how the unique service characteristics of intangibility, inseparability, heterogeneity, and perishability apply to your educational experience in your services marketing class.

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Services Marketing Concepts, Strategies, & Cases

ISBN: 978-1439039397

4th edition

Authors: Douglas Hoffman, john Bateson

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Question Posted: Aug 31, 2012 02:26 AM

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Briefly describe how the unique service characteristics of intangibility, inseparability, heterogeneity, and perishability apply to your educational

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Intangibility means that services lack physical substance and therefore cannot be ...View the full answer

Services Marketing Concepts, Strategies, & Cases

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