Choose a company in any of the following categories: airline, florist, bookstore, bank, grocery store, restaurant, college, retail clothing shop, movie theater, or lawn service. In this activity, you will be making reasonable estimates of the types of costs and activities associated with this company; companies do not typically publish internal cost or process information. Be reason-able in your cost estimates and include your assumptions used in selecting costs.

Basic Discussion Questions

1. Describe the company selected, including its products or services.

2. List eight key activities performed at this company. Choose at least one activity in the ­areas of production, sales, human resources, and accounting.

3. For each of the key activities, list a potential cost driver for that activity and describe why this cost driver would be appropriate for the associated activity.