Choose three traditional firms within the same industry that sell similar products or services to consumers. Based on their public Web sites, compare and contrast how effective these companies are in developing a multichannel capability.
Choose three traditional firms within the same industry that sell similar products or services to consumers. Based on their public Web sites, compare and contrast how effective these companies are in developing a multichannel capability.
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A sample industry could be the department store category of the retailing industry, …View the full answer
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Managing Information Technology
7th Edition
Authors: Carol Brown, Daniel DeHayes, Jeffrey Hoffer, Wainright Marti
ISBN: 978-0132146326