Consider Porter's value chain and the holistic marketing orientation model. What implications do they have for marketing

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Consider Porter's value chain and the holistic marketing orientation model. What implications do they have for marketing planning? How would you structure a marketing plan to incorporate some of their concepts?

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Marketing Management

ISBN: 978-0132161077

14th Canadian Edition

Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham

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Question Posted: Dec 23, 2015 08:40 AM

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Consider Porter's value chain and the holistic marketing orientation model. What implications do they have for marketing

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Michael Porters value chain is a tool for identifying ways to create more customer value This value ...View the full answer

Marketing Management

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