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Consumers could be suffering from loyalty promotion fatigue. Conduct some secondary research on loyalty promotions to find out how organizations view loyalty promotions. Do loyalty promotions provide real benefits to consumers and the sponsor? What are the elements that make

Consumers could be suffering from “loyalty promotion fatigue.” Conduct some secondary research on loyalty promotions to find out how organizations view loyalty promotions. Do loyalty promotions provide real benefits to consumers and the sponsor? What are the elements that make a loyalty promotion a success?

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Integrated Marketing Communications Strategic Planning Perspectives

Integrated Marketing Communications Strategic Planning Perspectives

ISBN: 978-0133157871

4th edition

Authors: Keith J. Tuckwell

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Posted Date: September 03, 2015 05:19:51
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