Cost-volume-profit analysis showed how much Auto, Inc. had to improve just to break even in Year 1.
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By Year 4, Auto, Inc. reduced its break-even point to 1.1 million units, and the company reported a profit for the first time in several years. The turnaround came despite continued low sales in the industry; it resulted primarily from severe cost cutting, which reduced fixed costs in constant dollars from $4.5 billion in Year 1 to $3.1 billion in Year 4. In addition, the company made improvements in its production methods, which enabled it to maintain its volume of output despite the reduction in fixed costs.
a. If Auto, Inc.’s break-even volume was 1.1 million units and its fixed costs were $3.1 billion, what was its average contribution margin per unit?
b. Why do you think management concentrated on reducing fixed costs to put Auto, Inc. above its break-even point?
c. As a shareholder of Auto, Inc., what concerns might you have about the company’s massive cost cutting?
Contribution Margin
Contribution margin is an important element of cost volume profit analysis that managers carry out to assess the maximum number of units that are required to be at the breakeven point. Contribution margin is the profit before fixed cost and taxes...
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Related Book For
Managerial Accounting An Introduction to Concepts Methods and Uses
ISBN: 978-0324639766
10th Edition
Authors: Michael W. Maher, Clyde P. Stickney, Roman L. Weil
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