Critics claim that Internet tracking infringes on consumer privacy rights. Should marketers have access to such information?
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Marketers use this information to target online advertising based on a u...View the full answer
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Akshay Singla
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Related Book For 
Marketing An Introduction
ISBN: 978-0133581584
5th Canadian edition
Authors: Philip Kotler, Valerie Trifts, Lilly Gary Armstrong
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