Dayton Dairies is a vertically integrated company that has dairy farms, processing plants, and retail ice cream stores. Dayton’s strategy is to maximize shareholder value by providing top-of the- line ice cream products that are high in butter fat and for which consumers will pay premium prices.

Required:

Prepare a balanced scorecard for Dayton Dairies, without numbers, that will help them to achieve their strategy and to maximize long-term shareholder value.