Define strategic planning and briefly describe the four steps that lead managers and a firm through the

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Define strategic planning and briefly describe the four steps that lead managers and a firm through the strategic planning process. Discuss the role marketing plays in this process.

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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Jan 21, 2012 02:10 AM

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Define strategic planning and briefly describe the four steps that lead managers and a firm through the

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Strategic planning is the process of developing and maintaining a strategic fit between the organiza...View the full answer

Principles of Marketing

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