Describe the two potential dangers of strategic alliances summarized by the initials H&M, and four ways that

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Describe the two potential dangers of strategic alliances summarized by the initials H&M, and four ways that firms in alliance can build trust to minimize the risk of these dangers.
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Strategic Management Concepts and Cases

ISBN: 978-1118976586

1st edition

Authors: Jeffrey H. Dyer, Paul Godfrey, Robert Jensen, David Bryce

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