Discuss the issues involved in channel pricing to account for margin variations on different models in a

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Discuss the issues involved in channel pricing to account for margin variations on different models in a product line, price points and product variations.

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Marketing Channels

ISBN: 978-0324316988

8th edition

Authors: Rosenbloom

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Question Posted: Jul 14, 2015 02:54 AM

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Discuss the issues involved in channel pricing to account for margin variations on different models in a

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When manufacturers offer a promotional product at a below norm margin channel members are amenable i...View the full answer

Marketing Channels

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