Do manufacturers of products for children have special obligations to consumers and society? If so, what are these responsibilities? Mattel, Inc. is a world leader in the design, manufacture, and marketing of family products. Well-known for toy brands such as Barbie, Fisher-Price, Disney, Hot Wheels, Matchbox, Tyco, Cabbage Patch Kids, and board games such as Scrabble, the company boasts nearly
Do manufacturers of products for children have special obligations to consumers and society? If so, what are these responsibilities?
Mattel, Inc. is a world leader in the design, manufacture, and marketing of family products. Well-known for toy brands such as Barbie, Fisher-Price, Disney, Hot Wheels, Matchbox, Tyco, Cabbage Patch Kids, and board games such as Scrabble, the company boasts nearly $6 billion in annual revenue. Headquartered in El Segundo, California, with offices in thirty-six countries, Mattel markets its products in more than one hundred and fifty nations.
Mattel, Inc. is a world leader in the design, manufacture, and marketing of family products. Well-known for toy brands such as Barbie, Fisher-Price, Disney, Hot Wheels, Matchbox, Tyco, Cabbage Patch Kids, and board games such as Scrabble, the company boasts nearly $6 billion in annual revenue. Headquartered in El Segundo, California, with offices in thirty-six countries, Mattel markets its products in more than one hundred and fifty nations.
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Because children are a special group of consumers, who manufacturers must assume have limited cogni…View the full answer
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