Do social recommendations increase ad effectiveness? A study of online video viewers compared viewers who arrived at

Question:

Do social recommendations increase ad effectiveness? A study of online video viewers compared viewers who arrived at an advertising video for a particular brand by following a social media recommendation link to viewers who arrived at the same video by Web browsing. Data were collected on whether the viewer could correctly re-call the brand being advertised after seeing the video. The results were:
Do social recommendations increase ad effectiveness? A study of online

What do these results tell you about social recommendations?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Statistics For Managers Using Microsoft Excel

ISBN: 9780133130805

7th Edition

Authors: David M. Levine, David F. Stephan, Kathryn A. Szabat

Question Posted: