During the planning phase of every audit, Roger Morris, CPA, calculates a large number of ratios and trends for comparison with industry averages and prior-year calculations. He believes the calculations are worth the relatively small cost of doing them because they provide him with an excellent overview of the client's operations. If the ratios are out of line, Morris discusses the reasons with the client and often makes suggestions for how to bring the ratio back in line in the future. In some cases, these discussions with management have been the basis for management consulting engagements. Discuss the major strengths and shortcomings in Morris's use of ratio and trend analysis. (Consider in light of professional judgment and professional skepticism.)