Ed Oakley is interested in expanding his successful lawn service into a neighboring town. Several competing services
Question:
(a) Ed is considering offering low introductory prices to gain the attention of homeowners in this town. What might these low prices be? Describe an advertisement that would effectively communicate these introductory prices.
(b) What factors would determine whether the use of promotional discounts would be an appropriate strategy for Ed’s business?
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Related Book For
Pricing Strategies A Marketing approach
ISBN: 978-1412964746
1st edition
Authors: Robert M. Schindler
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