Evaluate the effectiveness of coupons as a sales promotion tool. How would you respond to critics who

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Evaluate the effectiveness of coupons as a sales promotion tool. How would you respond to critics who argue that they are inefficient since less than 2 percent of coupons are redeemed?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:43 AM

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Evaluate the effectiveness of coupons as a sales promotion tool. How would you respond to critics who

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Coupons are one of the most popular and most effective sales promotion tools used by marketers However their efficiency is often criticized as the red...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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