Even with all of Marriotts brands they still do not have any hotel properties in the truly

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Even with all of Marriott’s brands they still do not have any hotel properties in the truly “budget” category of lodging. That’s a category occupied by properties such as Days Inn and Budgetel. Why do you think Marriott does not have a brand in this category of lodging? Do you think Marriott should enter this market segment, and if so provide an idea of what a budget Marriott brand might be like.
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Marketing Management

ISBN: 978-0078028861

2nd edition

Authors: Greg Marshall, Mark Johnston

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