Explain the differences among regional advertising, local advertising, and cooperative advertising. What would you look for in

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Explain the differences among regional advertising, local advertising, and cooperative advertising. What would you look for in an ad to identify it as a cooperative ad?

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:38 AM

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Explain the differences among regional advertising, local advertising, and cooperative advertising. What would you look for in

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Regional advertising refers to a concentrated ad campaign in a particular geographic region e...View the full answer

Advertising and Integrated Brand Promotion

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