Explain the role of secondary data in gaining customer insights. Where do marketers obtain secondary data, and

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Explain the role of secondary data in gaining customer insights. Where do marketers obtain secondary data, and what are the potential problems in using such data?

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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Jan 21, 2012 02:17 AM

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Explain the role of secondary data in gaining customer insights. Where do marketers obtain secondary data, and

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Secondary data consist of information that already exists somewhere having been collected for anothe...View the full answer

Principles of Marketing

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