Explain these psychological aspects of pricing: price-quality inferences, odd-even pricing, internal reference price, price lining, and prestige

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Explain these psychological aspects of pricing: price-quality inferences, odd-even pricing, internal reference price, price lining, and prestige pricing.

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Marketing Real People, Real Choices

ISBN: 978-0132913171

4th Canadian Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah

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Question Posted: Dec 07, 2015 06:56 AM

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Explain these psychological aspects of pricing: price-quality inferences, odd-even pricing, internal reference price, price lining, and prestige

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Consumers make pricequality inferences about a product when they use price as a cue or an indicator ...View the full answer

Marketing Real People, Real Choices

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