Explain what a message is in terms of its social context and its elements. Illustrate the kinds of signals that can be transmitted to different targets by the same marketer.
Explain what a message is in terms of its social context and its elements. Illustrate the kinds of signals that can be transmitted to different targets by the same marketer.
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Related Book For 
Marketing Communications Management Analysis Planning Implementation
2nd edition
Authors: Paul Copley
ISBN: 978-0857027870