Explore the social media links on the kiwiexperience.com home page.
a. What are you initial reactions? Does the layout and concept invite you to participate and provide your own content?
b. This Web site, and its use of social media, supports the promotion process for thl. What other thl processes do the Web site and social media support?
c. Process improvement requires specific objectives and adequate measures. For example, one promotional objective might be to increase user interaction. The measure could be the number of clicks. What are two other possible promotional objectives for thl? Specify a measure for each.
d. Will thl’s current use of social media support the objectives and measures you specified in the previous item? How might it improve its use of social media so that it will better support your objectives for its promotion process?