Find a celebrity who is currently appearing in ads for a particular company or brand and use

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Find a celebrity who is currently appearing in ads for a particular company or brand and use McCracken's meaning transfer model to analyze the use of the celebrity as a spokesperson.

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:29 AM

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Find a celebrity who is currently appearing in ads for a particular company or brand and use

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McCrackens meaning transfer model provides a very interesting perspective on celebr...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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