For each of the following, review what you know about the mission and business activities of Marathon Vitamin Shops. Then make a recommendation regarding each option the analysts and clients have made and defend it:
Mashups using Google Maps.
Chat rooms and message boards.
Blogs.
Search engines.
Medical information.
News feeds and financial markets information.

Marathon Vitamin Shops was successful in getting its Web site up and running. The Web developers put the company’s entire catalog online and included a choice of skins (or personas as they are called in the Firefox browser) so that each type of customer would enjoy using the Web site. (See Consulting Opportunities 1.1 and 12.3 for more details.)