Global Marketing Marketers must develop a keen awareness of how the environmental factors will present opportunities or
Question:
Write a response describing a global marketing strategy for your chosen product covering the following areas:
address the following target market questions and those regarding the 4 P's in your postings
Who should be the target market in the U.S.? What variables will be used to select the target market? The 4 P's: Product: Will any adaptation be made to the product features? What about the packaging?
What is a fair retail price for the product?
How will the product be communicated to the target market? What promotional message will be used? What media will be used to reach the target market? (Place) Distribution: Where will the product be sold? Will the product be sold on the Internet?
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Related Book For
Marketing An Introduction
ISBN: 978-0133581584
5th Canadian edition
Authors: Philip Kotler, Valerie Trifts, Lilly Gary Armstrong
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