Highland Automotive wishes to forecast the number of new cars that will be sold next week. The
Question:
(a) Provide a forecast by using a 3-week weighted moving average technique with weights 5, 3, and 1 (5 = most recent).
(b) Forecast sales by using an exponential smoothing model with a = 0.45.
(c) Highland would like to forecast sales by using linear trend analysis. What is the linear equation that best fits the data?
(d) Which of the methods analyzed here would you use? Explain your answer.
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Related Book For
Managerial Decision Modeling With Spreadsheets
ISBN: 9780136115830
3rd Edition
Authors: Nagraj Balakrishnan, Barry Render, Jr. Ralph M. Stair
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