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Hitachi products are well known in the United States, as well as in Europe and Asia. However, in an effort to maintain its international momentum, the Japanese MNC is continuing to push forward into new markets-especially emerging markets-while also developing

Hitachi products are well known in the United States, as well as in Europe and Asia. However, in an effort to maintain its international momentum, the Japanese MNC is continuing to push forward into new markets-especially emerging markets-while also developing new products.
Visit the MNC at its website and examine some of the latest developments that are taking place. Begin by reviewing the firm's current activities in Asia, specifically Hong Kong and Singapore. Then look at how it is doing business in North America. Finally, read about its European operations.
What kinds of products and systems does the firm offer? What are its primary areas of emphasis?

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Global Marketing management

Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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Posted Date: February 01, 2018 07:50:26
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