How and when will you evaluate the success of the new product or service and its branding? Be sure to suggest processes that occur at regular intervals and extend across the business, explaining how results will impact decisions on whether to continue or to initiate exit strategies. What regular, business-wide feedback loops and processes will you implement to support the new idea, keep it on track, and make mid-course corrections as needed? For example, will you adjust business functions and/or facilitate regular communication across departments? How will you collect relevant information and ensure its accuracy? In planning for the future, how will you identify and integrate other factors that might affect implementation of the new idea into your business decisions and planning? In other words, what other things do you need to consider when moving forward?