How can a marketer for a chain of health clubs use the VALS segmentation profiles to develop

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How can a marketer for a chain of health clubs use the VALS™ segmentation profiles to develop an advertising campaign? Which segments should be targeted? How should the health club be positioned to each of these segments?

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Consumer Behavior

ISBN: 978-0135053010

10th edition

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

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Question Posted: Jan 13, 2016 02:49 AM

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How can a marketer for a chain of health clubs use the VALS segmentation profiles to develop

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The VALS segments are described in Figure 34 Table 36 and Table 37 The best prospects note that opin...View the full answer

Consumer Behavior

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