How can you relate the different models of brand equity presented in the chapter? How are they

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How can you relate the different models of brand equity presented in the chapter? How are they similar? How are they different? Can you construct a brand equity model that incorporates the best aspects of each model?

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Marketing Management

ISBN: 978-0132161077

14th Canadian Edition

Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham

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Question Posted: Dec 23, 2015 08:42 AM

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How can you relate the different models of brand equity presented in the chapter? How are they

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Brand equity depends on three main factors the initial choice for the brand elements or identities m...View the full answer

Marketing Management

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