How does each of the following factors affect the decision to emphasize personal selling or nonpersonal advertising

Question:

How does each of the following factors affect the decision to emphasize personal selling or nonpersonal advertising and sales promotion?
a. Geographic market concentration
b. Length of marketing channels
c. Degree of product technical complexity

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For book-img-for-question

Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

See More Books

Question Posted: Sep 14, 2012 07:43 AM

See More Questions

How does each of the following factors affect the IS curve? Start your argument from the diagram of Id-Sd and show how the associated change will affect IS curve. a. An increase in government...
How does each of the following factors affect the LM curve? Start your argument from the diagram of MD-MS (money demand-money supply) and show how the associated change will affect LM curve. a. An...
How would each of the following factors affect ratio analysis? (a) The firms sales are highly seasonal. (b) The firm uses some type of window dressing. (c) The firm issues more debt and uses the...
Write a program that takes as command-line arguments the name of an image file and the pixel coordinates of a rectangle within the image; reads from standard input a list of Color values (represented...
A class has 250 students. 113 of whom are male, and 167 of whom are mechanical engineers. There are 52 female students who are not mechanical engineers. There are 19 female mechanical engineers who...
Use the Random Numbers applet on the text CD or use software to (a) answer the previous exercise and (b) select a simple random sample of three students out of a class of 500 students.
Analyze the patient satisfaction data in Table B. 17 for multicollinearity. Satisfaction Age Severity Surgical-Medical Anxiety 68 55 50 0 2.1 77 46 24 1 2.8 96 30 46 1 3.3 80 35 48 1 4.5 43 59 58 0 2...
1. Under what conditions would it be practical for a company to send recruiters to college campuses to interview prospective employees, and when would it be impractical? What kinds of companies would...
Marketing Analytics 6.1 The Expanding Uses of Data Mining and Analytics in the Restaurant Industry** When Damian Mogavero, a restaurant group CFO, realized the vast need for improved data analytics...
The Web site wearesocial.com reported in 2018 that 43% of all Web traffic comes from laptops and desk-tops. If a random sample of 11 households was selected, a. What is the probability that exactly...
Why is the recruitment and selection stage of the hiring process one of a sales manager's greatest challenges?
Which of the four sales channels is each of the following salespeople most likely to use? a. Salesperson in an American Eagle Outfitters store b. Coldwell Banker real estate agent c. Route driver for...
Name some key features of the GSM, DECT, TETRA, and UMTS systems. Which features do the systems have in common? Why have the three older different systems been specified? In what scenarios could one...
Explain jurisdiction. What is subject matter jurisdiction?
Reproduction of copyrighted works is permitted without payment of royalties under the fair use doctrine. The factors used in determining whether a use qualifies as fair are (1) the purpose and...
In Bostock v. Clayton County , (2020), the U.S. Supreme court held that Title VII of the Civil Rights Act of 1964 prohibits employment discrimination based on sexual orientation or gender identity....
What overarching objectives underlie the formulation of zoning regulations pertaining to short-term rentals in North Carolina?
Could you elaborate on the technical nuances and conceptual framework surrounding the term "normally aspirated engine"?
Choose a market you are familiar with and use benefit segmentation to identify market segments. What are the likely profiles of the resulting segments?
r = 0.18 Find the coefficients of determination and non-determination and explain the meaning of each.
What ideas discussed in this chapter would be suitable to recommend to a country just now revising its health system? To pursue equity, that is, wide coverage? To pursue cost containment, that is,...
A typical household in Canada spends $1,766 each year on food that is purchased but not eaten. What ideas do you have on an individual level to help reduce food waste?
Compare balance of trade and balance of payments.
Briefly describe the EU and its goals. What are the pros and cons of the EU?
On August 1, 2015, Lifters, a gym, sells 5 annual memberships for $1,500 each. What would the entry look like to record the receipt of cash as deferred revenue?
Lyme Incorporated issues 3,000 shares of no-par-value common stock for $20 per share. What is the correct journal entry for this transaction?
Unsubstantiated Expenses Your client, Randy Ross, owns a business that sells hinges, brackets, and fuses used in the manufacturing of machinery. Randy spends a large amount of time traveling to...

How does each of the following factors affect the decision to emphasize personal selling or nonpersonal advertising

Question:

Step by Step Answer:

Personal selling is the process of a sellers persontoperson promotional presentation to a ...View the full answer

Contemporary Marketing

Students also viewed these Marketing questions