Identify, compare, and contrast three major pricing strategies. Discuss the importance of understanding customer-value perceptions, company costs,

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Identify, compare, and contrast three major pricing strategies. Discuss the importance of understanding customer-value perceptions, company costs, and competitor strategies when setting prices.

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Human Biology

ISBN: 978-0073525488

13th edition

Authors: Sylvia S. Marder, Michael Windelspecht

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