If a firm is changing its strategy from an international to a transnational strategy, what are the

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If a firm is changing its strategy from an international to a transnational strategy, what are the most important challenges it is likely to face in implementing this change? How can the firm overcome these challenges?

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International Business Competing in the Global Marketplace

ISBN: 978-1259578113

11th edition

Authors: Charles W. L. Hill

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Question Posted: May 26, 2017 10:07 AM

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If a firm is changing its strategy from an international to a transnational strategy, what are the

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The most important challenges are likely to be related to control as the firm moves ...View the full answer

International Business Competing in the Global Marketplace

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