iFixit used the iPad teardown as a publicity stunt to promote its repair business. Apple is a “closed company” and doesn’t want users repairing its products. In fact, users cannot replace a battery on an iPad; they have to return it to Apple and purchase a refurbished device for $99 plus shipping. Replacing a battery is not as simple as popping in a new one because the batteries are soldered in. Is it right for Apple to be so restrictive regarding what customers can do with the product? Deconstruction experts eagerly anticipated the release of Apple’s iPad. Some, like Luke Soules, wanted to be the first to get his hands on the device so he could take it apart and analyze it, called teardowns in the industry. He even spread video of his purchase and teardown on the Internet and bragged about feeding intimate information about the device’s innards to folks before stores even opened in California. Although Soules’ company, iFixit, makes teardown information public, most deconstruction firms provide data only to paying clients. Apple’s gadgets are particularly tricky to crack; there are no screws. The tool of choice for prying open the iPhone was a dental pick. Apple is very secretive of the components that make up its gadgets; some components carry the Apple name rather than the manufacturer’s name. However, experts armed with X-ray machines and scanning electron microscopes, with a little bit of sleuthing mixed in, are often able to determine the origins and cost of parts.