IMC Perspective 20-2discusses how the Federal Communications Commission is considering more stringent regulation of product placements in
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Unlike some countries the use of product placements in television shows and movies is not prohibited in the United States While the use of undisclosed commercial messages in broadcasting has been regu...View the full answer
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Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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