In a group of five or six, discuss whether qualitative research is scientific.

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 01:52 AM

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In a group of five or six, discuss whether qualitative research is scientific.

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Issues for the group to discuss include defining the c...View the full answer

Marketing Research An Applied Orientation

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