In a test of the quality of two television commercials, each commercial was shown in a separate

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In a test of the quality of two television commercials, each commercial was shown in a separate test area six times over a one-week period. The following week a telephone survey was conducted to identify individuals who had seen the commercials. Those individuals were asked to state the primary message in the commercials. The following results were recorded.
In a test of the quality of two television commercials,

a. Use α = .05 and test the hypothesis that there is no difference in the recall proportions for the two commercials.
b. Compute a 95% confidence interval for the difference between the recall proportions for the two populations.

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Statistics For Business And Economics

ISBN: 9780538481649

11th Edition

Authors: David R. Anderson, Dennis J. Sweeney, Thomas A. Williams

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