In each of the following, identify the type of scale and evaluate it: a. A U.S. representatives

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In each of the following, identify the type of scale and evaluate it:

a. A U.S. representative’s questionnaire sent to constituents:

Do you favor or oppose the Fair Tax Proposal?



In each of the following, identify the type of scale


b. How favorable are you toward the Fair Tax Proposal?


In each of the following, identify the type of scale


c. A psychographic statement asking the respondent to circle the appropriate response: I shop a lot forspecials.

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Business research methods

ISBN: 978-1439080672

8th Edition

Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff

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