In your textbook on page 257 it lists the World's 10 Most Valuable Brands in 2009. As you know from your readings this week, there are six different brand elements that help us to identify and distinguish the different brands.
Pick one of the top ten brands from page 257 and explain the six different brand elements and how they apply to that brand.
Each element should be at least two paragraphs. Please support your answers in your own words.
Top Ten Brands from page 257 are listed below:
1). Coca-Cola $68.7
2). IBM $60.2
3). Microsoft $56.6
4). GE $47.8
5). Nokia $34.9
6). McDonald's $32.3
7). Google $32.0
8). Toyota $31.3
9). Intel $30.6
10). Disney $28.4
One to two peer-reviewed journal articles are required. Reference all sources using APA format. For guidance using APA format, please contact your instructor?