Indian Coffee of Pittsburgh, Pennsylvania, marketed vacuum packed coffee under the Breakfast Cheer brand name in the

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Indian Coffee of Pittsburgh, Pennsylvania, marketed vacuum packed coffee under the Breakfast Cheer brand name in the Pittsburgh and Cleveland, Ohio, areas. That same year, Folgers Coffee, a leading coffee seller, began selling coffee in Pittsburgh. To make inroads into the new territory, Folgers sold its coffee at greatly reduced prices. At first, Indian Coffee met Folgers’ prices, but could not continue operating at such a reduced price and was forced out of the market. Indian Coffee brings an antitrust action. Explain whether Folgers has violated the Sherman Antitrust Law.

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Smith and Roberson Business Law

ISBN: 978-0538473637

15th Edition

Authors: Richard A. Mann, Barry S. Roberts

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