Interpublic Group of Companies Inc. (IPG) is an advertising and marketing service company that operates throughout the world. In addition, the company provides event planning, public relations, and brand management services. Twitter Inc. (TWTR) operates as a worldwide platform for individuals to communicate with each other by sending Tweets using their mobile devices.
For each company, go to the Securities and Exchange Commission (SEC) Internet site www.sec.gov/edgar/searchedgar/companysearch.html. In the search box "Fast Search," enter the Central Index Key (stock market ticker symbol) shown next to the company name. Once the EDGAR Search screen appears, type in 10-K for Filing Type. Open the most recent 10-K file and search the file for "metric" using the "Edit and Find" functions.
1. List the quantitative metrics that appear in each company's 10-K.
2. Comment on the differences in the metrics for each company listed in (1).