List and briefly describe the five major promotion mix tools.

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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Jan 21, 2012 02:30 AM

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List and briefly describe the five major promotion mix tools.

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1 Advertising Any paid form of nonpersonal presentation and promotion of ideas goods or ...View the full answer

Principles of Marketing

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