Med Max buys surgical supplies from a variety of manufacturers and then resells and delivers these supplies to hundreds of hospitals. Med Max sets its prices for all hospitals by marking up its cost of goods sold to those hospitals
For years, Med Max believed that the 5% markup covered its selling and administrative expenses and provided a reasonable profit. However, in the face of declining profits Med Max decided to implement an activity-based costing system to help improve its understanding of customer profitability. The company broke its selling and administrative expenses into five activities as shown below:
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Med Max gathered the data below for two of the many hospitals that it servesCity General and County General (both hospitals purchased a total quantity of medical supplies that had cost Med Max $30,000 to buy from its manufacturers):
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Required:
1. Compute the total revenue that Med Max would receive from City General and County General.
2. Compute the activity rate for each activity cost pool.
3. Compute the total activity costs that would be assigned to City General and County General.
4. Compute Med Maxs customer margin for City General and County General.
5. Describe the purchasing behaviors that are likely to characterize Med Maxs least profitablecustomers.
Activity Cost Pool Activity Measure Total Cost $ 400,000 300,000 5,000 deliveries 4,000 orders Manual order processing.... Number of manual orders Electronic order processing . .. . Number of electronic orders 200,000 12,500 orders Line item picking. . Other organization-sustaining costsNA Total selling and administrative expenses ..Number of line items picked 500,000 400,000 line items 600,000 $2,000,000 Activity City General County General Activity Measure 20 40 10 Number of manual orders . . Number of electronic orders. . . . Number of line items picked.... 10 100 260
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1 Total revenue received City General County General Cost of goods sold to the hospital a 30 000 30 …View the full answer

Managerial Accounting
ISBN: 978-0078111006
14th edition
Authors: Ray Garrison, Eric Noreen and Peter Brewer
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