Name and describe the four major sets of variables that might be used in segmenting consumer markets.

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Name and describe the four major sets of variables that might be used in segmenting consumer markets. Which segmenting variables does Starbucks use?

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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Jan 21, 2012 02:02 AM

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Name and describe the four major sets of variables that might be used in segmenting consumer markets.

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Consumer markets are typically segmented using four major variables geographic demographic psychographic and behavioral variables Geographic segmentat...View the full answer

Principles of Marketing

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