Name and describe the types of publics in a company's marketing environment.

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Marketing An Introduction

ISBN: 978-0134149530

13th edition

Authors: Gary Armstrong, Philip Kotler

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Question Posted: Jan 19, 2017 09:42 AM

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Name and describe the types of publics in a company's marketing environment.

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The companys marketing environment also includes various publics A public is any group that has an a...View the full answer

Marketing An Introduction

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